UX
Nowadays the regular user has to interact with a huge amount of data and services on the internet. Understanding and managing such a rich and differentiated digital UX (user experience) is a significant challenge.
To ensure simple and clear digital solutions for users, our UX design firm delivers understanding based UX (user experience design). Instead of traditional design approaches that are based on UI (User interface) designer inspiration, UX design considers user behaviour and cognitive psychology including personas, scenarios, intentions, needs, and habits.
Before initiating a digital design, I conduct a variety of original study and tests to step into “customers’ shoes”. As UX/UI designer i go even further in my design thinking. I trust that in today’s market, UX based web design is the best way to convert visitors into loyal clients.
That is why I have created my UX (user experience) Design holistic UX design step-by-step methodology, which is ambitious by business needs, identity, and positioning; user behaviour, emotions, and cognitions; product functions, service design, and content. As User Experience design is only a part of a larger user journey called Customer Experience (CX), our UX (user experience) designer also considers offline factors that affect customer behaviour when using digital solutions.